https://lsework.com/home daily 1.0 2021-03-18 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/601747d8f0007e386c54d4e4/1614060710612/boring+date.jpeg Home - “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” — David Beebe, Emmy award winning TV Producer and Brand Marketer https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6030806ff73a2518e0776806/1613791380436/logo+panel.jpg Home https://lsework.com/new-page daily 0.75 2021-01-13 https://lsework.com/resume daily 0.75 2021-03-18 https://lsework.com/testimonials daily 0.75 2021-03-18 https://lsework.com/portfolio daily 0.75 2021-03-02 https://lsework.com/portfolio/project-three-r3azn monthly 0.5 2021-02-25 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6032eede7dd52d12adaa0211/1613950694475/Analytic%2BAccelerator%2Bone%2Bpage%2Bslick.jpg Portfolio - IBM New Software Product Launch - Analytics Accelerator Handout Available to those who wanted more detailed information at our booth. https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6032eb47f73a2518e09ba1ba/1614563898030/Analytic+Accelerator+trade+show+booth.jpg Portfolio - IBM New Software Product Launch - Information on Demand Tradeshow New software product launch booth at Information on Demand in Las Vegas, NV - IOD is IBM’s largest US tradeshow. https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6032f0bcf35fa24e7d88d85b/1613951172481/AA+ringtone+care.jpg Portfolio - IBM New Software Product Launch - FREE Ringtone Card Handed out to attract customers to booh https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6032ecebe8886f045c29cfe7/1613950205226/AA+postcard+front+back.jpg Portfolio - IBM New Software Product Launch - Analytics Accelerator Postcard Sent to all IOD attendees. https://lsework.com/portfolio/project-four-y28l3 monthly 0.5 2021-02-16 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6037ee92dbb73c2837611555/1614407887932/Mommy+Wars.png Portfolio - Mommy Wars PR Mommy Wars Radio Media Tour https://lsework.com/portfolio/project-five-6cxeh monthly 0.5 2021-02-25 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/60372ccd91d50125a67f5a66/1614229376908/Success+Stories.jpg Portfolio - Customer Success Stories - Objective As one of IBM’s top three resellers, it was essential to keep our company in the spotlight with key IBM Channel Partners, who had the power to direct clients to our products and significantly affect revenues. We needed a vehicle that would not only raise awareness of our solutions but explain how others were utilizing them as well. Solution I created a success story template and asked our Sales Reps to notify me each time we made a major deal. I worked with the reps and often directly with the client to get to the crux of each story to write and distribute via e-mail to our entire IBM Channel Rep and IBM Executive List. Results This one marketing tactic alone was responsible for landing seven new clients within one year via direct referral from IBM. https://lsework.com/portfolio/project-two-ef3mb monthly 0.5 2021-02-07 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/60331d195c07095e99ff6a1b/1614222741675/Mazak%2BFrankenstein%2Bscreen%2Bshot.jpg Portfolio - Mazak Testimonial Video - Frankenstein Online Case Study To view the entire article online, click below. https://lsework.com/portfolio/project-six-4h4z3 monthly 0.5 2021-02-27 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/60336508b065b425a5e6b990/1614224171588/dgs+blog+screenshot.jpg Portfolio - Blogs https://lsework.com/portfolio/project-two-6zehp monthly 0.5 2021-02-18 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6032fe959b36975a8ae653ba/1614563713943/Toshiba+campaign.jpg Portfolio - Toshiba Smart Client Manager Campaign Objective Our CleanSlate (formerly Preferred Partner) Sales Team reached out to Toshiba with a proposition to partner with us on their new TSCM product that was powered by IBM software. They were interested, but weren’t sure how to best bundle it with their existing solution. The initial Toshiba executive concern was that they didn’t have the marketing support to promote it. Solution Our team offered to oversee the marketing effort, re-brand their existing product and provide all marketing materials within 30 days. I worked with a range of Toshiba experts to ensure we had the correct product specs, benefits and product brand standards. Results All deliverables were received on time and Toshiba was impressed with our ability to quickly provide what they needed. The new product generated over 380K within months. Our company solidified a solid relationship and built trust with many Toshiba executives for future efforts. https://lsework.com/portfolio/new-portfolio-item monthly 0.5 2021-02-19 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/6033327ffadbfd7ccadc82b8/6033353f8a8e7b157b85e23c/1613968808574/Balance%2BInstitute%2B5%2Bpostcard.jpg Portfolio - The Balance Institute Direct Mail https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/6033327ffadbfd7ccadc82b8/6033356e8e30837700e940d6/1613969129237/Balance%25252BInstitute%25252B3and4%25252Bpostcard.jpg Portfolio - The Balance Institute Direct Mail https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/6033327ffadbfd7ccadc82b8/603336140b2772069e5f4174/1613968953172/Balance%2BInstitute%2Bpostcards%2B1and2.jpg Portfolio - The Balance Institute Direct Mail https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/6033327ffadbfd7ccadc82b8/60333694dba7f915ea7f9a72/1613969084953/Balance%2BInstitute%2B3and4%2Bpostcard.jpg Portfolio - The Balance Institute Direct Mail https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/6033327ffadbfd7ccadc82b8/603337888a8e7b157b85ff21/1613969357877/Balance%2BInstitute%2Bpostcards%2B1and2.jpg Portfolio - The Balance Institute Direct Mail https://lsework.com/portfolio/eli-lilly-federal-credit-union monthly 0.5 2021-02-21 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6035a89a1f33ff616b00fe1e/1614129315297/ELFCU+front+2.jpg Portfolio - Eli Lilly Federal Credit Union https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/6037e46d94945b1b9934bc11/1614275714586/ELFCU+Back+2.jpg Portfolio - Eli Lilly Federal Credit Union https://lsework.com/portfolio-1 daily 0.75 2021-02-05 https://lsework.com/portfolio-1/project-three-kjkse monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabfba/601db52a05fb2555e4eabfbf/1589987218067/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabfba/601db52a05fb2555e4eabfc1/1589987218087/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabfba/601db52a05fb2555e4eabfbb/1589987218058/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabfba/601db52a05fb2555e4eabfc3/1589987218071/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabfba/601db52a05fb2555e4eabfc5/1589987218083/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabfba/601db52a05fb2555e4eabfbd/1589987218052/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabfba/601db52a05fb2555e4eabfc7/1589987218074/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://lsework.com/portfolio-1/project-four-97rlr monthly 0.5 2020-08-27 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/601db52a05fb2555e4eabf9f/1598546802535/ Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/601db52a05fb2555e4eabfa2/1598546807142/ Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/t/601db52a05fb2555e4eabfa5/1598546812468/ Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://lsework.com/portfolio-1/project-five-92hl8 monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf39/601db52a05fb2555e4eabf46/1589988060729/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf39/601db52a05fb2555e4eabf42/1589988060722/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf39/601db52a05fb2555e4eabf44/1589988060726/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf39/601db52a05fb2555e4eabf3a/1589988060719/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf39/601db52a05fb2555e4eabf3c/1589988060715/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf39/601db52a05fb2555e4eabf40/1589988060712/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf39/601db52a05fb2555e4eabf3e/1589988060707/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://lsework.com/portfolio-1/project-six-by9e4 monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf51/601db52a05fb2555e4eabf52/1589988060693/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf51/601db52a05fb2555e4eabf54/1589988060700/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf51/601db52a05fb2555e4eabf58/1589988060688/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf51/601db52a05fb2555e4eabf56/1589988060697/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://lsework.com/portfolio-1/project-one-emeft monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf81/601db52a05fb2555e4eabf82/1589985849602/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf81/601db52a05fb2555e4eabf86/1589985849598/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf81/601db52a05fb2555e4eabf8c/1589985849592/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf81/601db52a05fb2555e4eabf88/1589985849595/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf81/601db52a05fb2555e4eabf8a/1589985849588/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf81/601db52a05fb2555e4eabf84/1589985849583/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://lsework.com/portfolio-1/project-two-8e2lw monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf68/601db52a05fb2555e4eabf69/1589986638319/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf68/601db52a05fb2555e4eabf6b/1589986638323/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf68/601db52a05fb2555e4eabf73/1589986638312/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf68/601db52a05fb2555e4eabf6f/1589986638315/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf68/601db52a05fb2555e4eabf6d/1589986638309/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ff80e27dd4cdc650b254c66/601db52a05fb2555e4eabf68/601db52a05fb2555e4eabf71/1589986638303/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two