My superpower?
Helping businesses make an impact with content that connects.
Laura S. Eckstein
Brand Strategist | Content Writer
My passion is helping businesses like yours get to the root of what your customers want and inspire them to want it from you. To do that, the right words are essential. But the real value is in the work behind finding those words. Anyone can write “we’re the best”. But today’s consumers have heard it a million times. They’re skeptical and they want more. They want an authentic story that resonates with their life.
That’s where I come in. When you hire me, I’ll dig in. Do the research on what makes you, YOU. Have real conversations to discover insights into your business or project. And help you connect with your audience on a whole new level.
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”
— David Beebe, Emmy award winning TV Producer and Brand Marketer
So how do you rise above the blah, blah, blah?
Hire an experienced professional.
I’ve had the honor of helping many brands find their voice and stand out from the crowd. I’ve been fortunate to have some great mentors and clients and I’ve learned something unique from each one. Here are just some of the clients I’ve worked with.
Know it’s not what you do, but what you do for your customers that really counts.
Many people in your company may be able to do a competent write-up on what you do. But do they understand how to write compelling content from your customer’s point of view? After 25+ years of developing results-oriented content and campaigns for retail, tech, healthcare, financial and other clients, I understand what it takes to put myself in your customer’s shoes and appeal to what truly makes them want to connect with what you have to offer.
Don’t underestimate the value of an outside perspective.
You know your business better than anyone. But your customers may see you differently. An outside perspective can be vital to uncovering what your core audience really cares about. Are you solving a problem for them? Appealing to their desire to belong? Adding value to their lives? These are just some the questions I’ll explore with you, no matter what your industry or service.
"Your brand is what other people say about you when you're not in the room."
- Jeff Bezos, founder of Amazon
Know your competition.
Knowing where your business stands in relation to your competition will expand your knowledge about your target audience and help you refine your business strategy. How are you different? If you don’t have any differentiators, you’ll want to find some fast! Otherwise, you’re bound to get lost in the vast sea of brands that do take the time to distinguish themselves. I can help with that.
Be consistent.
Two-thirds of shoppers use more than one channel to make purchases. With ever-growing online and offline opportunities to make an impression, consistency across all channels is more important than ever. Customers are significantly more likely to purchase from a brand they recognize for their consistent image and content schedule. I can give you the tools you need to refine and manage both.
Let’s Talk!
Call or e-mail me today.
I’m happy to answer any questions and discuss how I can help your business grow.