Laura S. Eckstein

Summary

My passion is to help companies grow through concepts and content that truly connects with a targeted audience. I have over 25+ years of experience delivering results-driven solutions to diverse industries, including retail, technology, finance, and healthcare.  I am a creative, curious, and empathetic problem-solver with excellent project management, copywriting and branding skills. I have a proven track record of creating strategies that work across multiple channels including print, broadcast, e-mail, online presence and social media platforms. I also love to name things - products, services, companies, my friend’s pets.

Key Skills

  • Creative strategy/branding

  • Copywriting/content development

  • Project management

  • Front-end website development

  • E-mail campaigns

  • Research/interviews

  • Video scripts and production

  • Press release writing and distribution

  • Client/media relations

  • Vendor and team management

  • Event planning

  • CRM content management

  • Social content/management

Experience

Senior Proposal Writer

VALID USA | FORT WAYNE, IN | 2017 – 2020

  • Author, develop and manage major government proposals for US Driver’s Licenses and Secure ID market                     

  • Work cross-functionally with SMEs and executive team to create and manage content/graphics/proposal schedule

  • Create and manage new content library by adopting RFP software management tools including RFPIO and Expedience

  • Develop e-mail campaigns, print and web content for sales teams and executives

Content Producer

DGS MARKETING ENGINEERS | FISHERS, IN | 2017

  • Developed digital, print and video content for some of the world’s largest metal manufacturers including Seco Tools and Mazak

  • Traveled throughout the US to develop case study articles and testimonial videos for clients

  • Promoted customer events and developed trade show press releases and promotions

Senior Marketing Manger

CLEANSLATE TECHNOLOGY GROUP | CARMEL, IN | 2008-2017

  • Drove creative strategy, brand development and content for entire company marketing portfolio for top US IBM Software distributor             

  • Planned, implemented and promoted all company and customer events, including IBM conferences, webinars, trade shows, and sales activities

  • Ensured continued revenue growth through lead generation programs, website, e-mails, proposals, presentations, product slicks, press releases, social media platforms, market research and competitive intelligence

  • Nurtured positive relationships with IBM executives, channel partners, customers, vendors, sales teams and development teams

  • Served in a key role to help boost continued revenue growth from $5 million annually in 2008 to over $65 million annually in 2015

Owner

MEDIAWORKS | CARMEL, IN | 1999-2008

  • Successfully created home-based business serving as publicist for well-established national public relations agencies, including MediaLink Worldwide, WerPR and Krupp Communications

  • Developed marketing strategies and worked with media influencers to secure and produce back-to-back broadcast interviews

  • Served as publicist/booking agent for variety of accounts, including Miramax, Dyson, Ocean Spray, Sony, The Knot, Nintendo, Bank of America, Dove Beauty, Colgate, IAMS, Kate Spade, Disney, World AIDS Foundation

Internet Marketing Specialist

ARROW ELECTRONICS | INDIANAPOLIS, IN | 1996-1999

  • Created content and led website design for IBM’s top US mid-range computer distributor

  • Wrote customer success stories, profiles, and a monthly newsletter distributed to over 350 employees

  • Interviewed executives and served as ghostwriter for a number of executive communications

Technical Writer/Editor

IUPUI INTEGRATED TECHNOLOGIES | INDIANAPOLIS, IN | 1994-1996

  • Directed editorial staff of eleven and served as chief copywriter/web developer for online technology newsletter

  • Worked with professors and technical professionals to develop online documents and guides for IUPUI students

  • Assisted in grant writing for new multi-million dollar technical learning center

Owner

MEDIAWORKS | INDIANAPOLIS, IN | 1992-1994

  • Developed successful business writing and producing television, radio and print campaigns for local advertising agencies and clients including healthcare, retail, and technology

Chief Copywriter/Producer

GIBSON GROUP | INDIANAPOLIS, IN | 1989-1992

  • Developed creative and wrote and produced television, radio and print campaigns for ad agency specializing in retail shopping malls

  • Traveled to various malls throughout the US to serve as account manager and producer for radio and TV campaigns

Copywriter/Producer

HPN ADVERTISING | FORT WAYNE, IN | 1987-1989

  • Wrote and produced television, radio and print campaigns for ad agency specializing in banking, healthcare and retail clients

Copywriter/Producer

FERGUSON ADVERTISING | FORT WAYNE, IN | 1986-1987

  • Wrote and produced television, radio and print campaigns for ad agency specializing in banking, healthcare and retail clients

Promotions Producer

WPTA TV | FORT WAYNE, IN | 1983-1986

  • Wrote and produced broadcast and print promotions for news department, retail clients and local and national ABC shows

Education

Indiana University | Bloomington, IN | Major: Photojournalism  

Fort Lewis College | Durango, CO | Major: Communications

Awards and Certifications

  • 23 Addy Awards

  • IBM North America Social Award, 2015 (only one given in US for LinkedIn page)

  • Broadcast Promotion Marketing Executives National Finalist

  • MAXI Merit Award

  • Hubspot Inbound Marketing Certification

  • Eloqua, RFPIO and Expedience Certifications

  • Video Scriptwriting Certification

  • Seven Habits of Highly Effective People Certification

  • Advanced Word Certification