Objective

Eli Lilly Federal Credit Union (ELFCU) wanted to get the word out to over 20,000 members that they were hosting an investment and financial planning seminar series.

Solution

ELFCU needed something that would stand out among the stack of junk mail everyone receives. I chose a fun, attention-getting photo with a short, engaging message on the front. Seminar details were covered on the inside, as well as a strong call to action.

Results

Our client reported that this was the best-attended seminar series they had ever hosted and the success of this direct mail piece began a client relationship with ELFCU that lasted for years to come.