Objective

The Balance Institute wanted to raise awareness of its success with patients that had balance issues.

Solution

I suggested direct testimonials, as they are both honest and effective. I interviewed patients for their stories and developed a series of direct mail postcards that were sent to a targeted mailing list of doctors and past patients over 5 weeks.

Results

Our client was thrilled and reported a significant increase in calls for patient bookings both throughout and after the campaign was complete.

  Samples of patient stories featured on back of postcards:

WE HELP OUR PATIENTS REGAIN A SENSE OF BALANCE…ONE LIFE AT A TIME. 

Just ask Loretta Feguson.

 After a car accident where I hit my head on the steering wheel, my family doctor sent me to The Balance Institute.  Now I feel like a new person!  I had previously been to different doctors, but nothing helped.

 My severe headaches and dizziness got worse.  I couldn't even leave the house by myself or drive.  I finally found Jennifer at The Balance Institute. Best thing that ever happened to me.  Jennifer explained everything to me.  With her help and therapy, I'm a new person after just six visits.

 Without Jennifer, I couldn't have made it.  I'm 77 years old and now driving and taking care of myself and my home.  I recommend The Balance Institute to everyone!

Balance Institute Patient

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 Just ask Jeri Suzanne Hopkins.

 I had battled vertigo due to Meniere's disease off and on for several years.  In 2004, my attacks began to increase.  It was beginning to control my life.  Even walking down the hall was often tough. 

 I had been to several doctors and was given medicine and advice, but it wasn't slowing down. In my first visit to The Balance Institute, I received a complete explanation about what was chemically and physically happening in my body. No doctor had ever taken the time to do this!

The exercises they gave me were tough, but as the weeks went on, they became a welcome feeling.  The Balance Institute team scratched where I itched!  Knowing what was happening and having tools to use to keep my body maintained were key in my recovery.  I walked the Mini Marathon in May and finished without any issues.  Thanks to everyone on the team at The Balance Institute!

Balance Institute Patient

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Just ask Jeff Tilford.

 I had a severe dizzy spell and had to call an ambulance to take me to the hospital.  They admitted me, but after I was released, my dizzy spells continued.

 After 4 weeks, I finally went to The Balance Institute.  While I was there, we worked on different head positions and within an hour, my dizziness was gone!  For four weeks of my life, I fought that feeling, not knowing that it could be corrected so quickly. 

 For anyone having a balance or dizziness problem, I highly recommend The Balance Institute!

Balance Institute Patient

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