Toshiba Smart Client Manager Branding
Generated over 380K in new new revenues within months
Objective
Our CleanSlate (formerly Preferred Partner) Sales Team reached out to Toshiba with a proposition to partner with us on their new TSCM product that was powered by IBM software. They were interested, but weren’t sure how to best bundle it with their existing solution. The initial Toshiba executive concern was that they didn’t have the marketing support to promote it.
Solution
Our team offered to oversee the marketing effort, re-brand their existing product and provide all marketing materials within 30 days. I worked with a range of Toshiba experts to ensure we had the correct product specs, benefits and product brand standards.
Results
All deliverables were received on time and Toshiba was impressed with our ability to quickly provide what they needed. The new product generated over 380K within months. Our company solidified a solid relationship and built trust with many Toshiba executives for future efforts.